Staying Connected with Your Customers While Social Distancing

Being active and consistent on social media is more important than ever. Clients that follow you are watching to see how you're doing and handling this all.

Published by Cosmo Salon Studios

Michigan salon suite leasing for independent beauty professionals

Being active and consistent on social media is more important than ever. Potential clients that follow you are watching to see how you're doing and handling this all. Be a source of inspiration! They will remember you once we come back from this and you will be top of mind. Here are some ideas for what you can do to stay active on the internet and social media for your followers.

Tutorials/Webinars

Show your followers how they can achieve an awesome hairstyle while staying at home or give them a homemade face mask recipe until they can come back and see you for a facial. People are looking for any type of online content they can get their hands on. Whether you host a live webinar or publish a tutorial on Instagram and Facebook, your customers will appreciate that you’re still thinking of them. We're all in this together and they will appreciate your tips!

Q&A

Now is the time to be present for your clients and followers by answering their most frequently asked questions. Ask your followers to submit questions about DIY tricks or things they can do at home. Throw up the ‘questions’ sticker on your story and get even more to answer. With many people stuck inside their homes for the unforeseeable future, it’s important to bring some normalcy back into peoples’ lives. Help your clients in any way you can by answering beauty questions. When all this finally passes over, they will not forget that you took the time to show you cared.

Send Personalized Notecards or eCards

There’s no better time to send personalized messages to your clients. With less human interaction than most people have ever had to deal with, your efforts will go a long way. Whether it’s a loyal customer or a one-time client, try to think of unique ways to show your gratitude. It can be a quick message to let them know you’re thinking about them, an update on your business and plans to reopen, or DIY beauty tips. Any connection you can make is going to have an impact.

Make Recommendations

Even if you’re unable to offer any services to your clients right now, point them in the direction of places that can. From online shopping deals and pharmacy store finds to YouTube channels and Pinterest boards, offer your expertise and insight.

The advice doesn’t even have to be related to your products or services. Make recommendations for things they can do at home or ways they can help in their community. Anything to start a conversation and keep your business top of mind.

The brands and businesses that will come out of this on top are the ones that put the needs of their customers and society above all else – even their own business.

Offer Sneak Peeks

Do you have something special in store for when your salon is back in business? Even if you don’t, now is the perfect time to focus on a new project or service. Even if it’s a DIY decoration that you want to put in your studio, it is important to stay focused on your business. Whatever your new project or service is, take to social media to offer your clients and followers a quick preview. Not only will it offer engagement opportunities, but it will give them something to look forward to when you’re back up and running.

Offer Time-Limited Deals and Discounts

Another idea is to offer deals and discounts for when your salon opens up again. Whether it’s 20% off or a free product with their next service, you can get creative in what and how you offer any discounts. Once again, the key is to keep your business at the forefront. Many people are going to be desperate for an appointment when businesses start opening up again. You need to make sure they end up in your salon.

Leave Comments

Simply engaging with your audience will go a long way in building loyalty and trust. Show that you truly care about your clients and their well-being, not just their wallets. Send messages about staying safe, comment on unique at-home activities, or get involved with silly debates about the worst haircuts in movies. What you don’t want to do is have no online presence because you run the risk of people forgetting about you. It’s the perfect opportunity to build different kinds of relationships with your audience.

Summary

Although these are unprecedented times, they are not the end of times. While the health and safety of our communities need to be the top priority, that doesn’t mean you cannot look for new opportunities to grow your business. Staying in touch and connected with your community goes far beyond profits and revenue. Everyone is #AloneTogether for the time being but staying united is going to be vital. Set the example by using your platform to bring people together.

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